SIMULA

SIMULA

Sample Genie is now rolling ten years deep, and to mark this formative decade of doing our thing we are making this next season something really special…  As always, each artist on the team will be bringing their own unique stamp, but this season it’s about full on intensity and energy in an upfront way, each artist working with us is at the pinnacle of the area of D&B they are creating in.

We make our first announcement exactly as we are to continue: Will Ryan AKA Simula is one of the six. He’s an artist we’ve been keeping an ear on for a number of years, and watching his sound develop and push boundaries has been so fascinating. Right from the beginning to today his tracks are so clearly ‘his’ but at the same time it’s been like watching a big piece of granite get refined down over the years, it’s still the same raw material…. but that technical polish though….

He very clearly has a brilliant mind for sound design and this is probably the primary reason we’ve been keen to work together – as it’s cornerstone interest of the Sample Genie ethos – but he’s highly accomplished in all areas of production: rhythmic creativity, mix engineering and arrangement too. He’s all about upfront music that brings a rave to life and it’s for all these reasons that we are massively excited to be working together for the next season. Our decade season.

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